Upper Hand Brewery — ipostjobshere

Upper Hand Brewery

Upper Hand Brewery is a crew of hikers, campers, dog-walkers, anglers, hunters, bikers, and folks that just want to get out there. We believe that life’s mission is to do what you love, where you love, with the people you love. For us, that means brewing the best beer we can, in the best place on Earth: Michigan’s Upper Peninsula.

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At Upper Hand I was a Jack of All Trades marketer hired to develop a brand voice that resonated with the Yooper Culture - one I’m proud to call my own.

Official Responsibilities

Campaign strategy, budget development, photography, videography, copywriting, content creation, public relations, and social media management.

Unofficial Responsibilities

Can line employee, forklift operator, sensory beer tester, hop plucker, bartender, brewer botherer.

Bell's Brewery

Northern Michigan University